Chiliz announced the launch of fan tokens for Aston Martin and Alfa Romeo through the Socios.com platform. Two Million $AM and $ SAUBER Fan tokens distributed to fans who brought through Chiliz’ Fan engagement.
Aston Martin and Alfa Romeo have reportedly become the first Formula 1 TEAM in the world to launch Fan Tokens. Both fan tokens will be available for general purpose on a platform near future.
Both Aston Martin and Alfa Romeo join a network of 34 Elite international sporting properties on Socios.com. It includes UFC, FC Barcelona, Paris Saint Germain, Juventus, AC Milan, and Manchester City.
Token owners have access to voting right in polls, VIP rewards, exclusive promotions, charts forums, games, and competitions. Chiliz blockchain mints these fan tokens.
The F1 announcement comes just a week after Socios found their first racing client with NASCAR’s Roush Fenway Racing team.
Alexandre Dreyfus CEO of Chiliz and Socios.com, said: “We’re very proud to welcome Aston Martin cognizant and Alfa Romeo Racing ORLEN as the first two Formula One team to join our network and look forward to raising the profile of their brands globally through Fan tokens.”
Formula one is broadcast to a worldwide audience of around 2 billion, making reach and potential of these partnerships.
“Last week in a single day, we announced five partnerships from 3 different sports across three continents.
“In next few years generation of passive fans will shift into active fans and that transaction takes place through fan engagement on our platform.”
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Socios.com and Fan Token are here to stay and become an essential tool in the digital transformation of the sports industry.
Socios Expanding With The Success Of Fan Tokens
Socios.com is direct to consumer (D2C) platform that leverages blockchain technology to provide sports organizations. Fan token has generated over $150 in revenues for Socios.com and its partners in 2021 alone.
Socios.com has major global expansion plans and will increase its existing presence in Europe while targeting many more Fan Token launches in the USA, UK, Asia, and South America with the world’s leading sporting properties. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, Sao Paulo, and Buenos Aires. The company will open a new office in North America in the near future.
