Google announced its new advertising policy for financial products and services to clarify the scope and requirements to allow the ads for cryptocurrency exchanges and services.
According to Updated Policy, “Beginning August 3, advertisers offering cryptocurrency exchanges and wallets targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google.”
To be certified by Google, advertisers will need to:
- Be duly registered with
- (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or
- (b) a federal or state-chartered bank entity.
- Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level.
- Ensure their ads and landing pages comply with all Google Ads policies
Many popular crypto services/apps that will not allow for advertisement still remain on the blacklist. The following is not allowed: ” ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products”.
Also Read: Google Cloud Provides Blockchain Insights To Polygon Network
In 2018, the online advertising giant banned cryptocurrency exchange from using its ads services. In October 2018, Google relaxed regulation and allowed Crypto ads on the platform for the U.S. and Japan. It remains to see how scammers will manage to find their way through this time.
In the end, they reminded all advertisers to comply with local laws for any area that their ads target. The policy will apply globally to all accounts that advertise these financial products.
