Financial Institutions of all sizes now enable consumers to buy, sell bitcoin through their bank via Fiserv and NYDIG. This will enable bank and credit union to meet growing mainstream interest in bitcoin retain and grow their customer base.
Fiserv’s commitment to open banking technology partnership with NYDIG. Allow consumers to manage transactions directly with their FIs online and mobile banking portals. It provides users an easy way to buy, sell and hold popular digital assets.
“Interest in cryptocurrency and particularly bitcoin, has skyrocketed over the past several years, to the past several years to point that bitcoin investing is now a commonplace activity,” said Byron Vielehr, chief digital and data officer at Fiserv.
In addition to enabling banks to allow their consumer customers to buy, sell and hold bitcoin alongside their bank accounts, Fiserv and NYDIG are working toward implementing additional functionality, including the ability for banks to implement bitcoin-based rewards programs.
California-based first foundation bank is already working with Fiserv and NYDIG to bring these capabilities to market.
“Digital asset have caught the eye of consumers and investors,” said Scott F. Kavanaugh, CEO of first foundation Inc.
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“We look forward to fulfilling our mission of expanding consumer access to bitcoin through their trusted financial institution with Fiserv.” Said Robert Gutmann, Co-founder and CEO of NYDIG.
