Team GB has become the first Olympic team to create its own storefront for non-fungible tokens (NFT). It will build an NFT store in collaboration with Tokns, a renowned NFT commerce platform, to showcase these NFTs.
The partnership will last from the beginning of the Summer Games to the ending of the Winter Games in Beijing next year. It will incorporate the team’s celebrations of 125 years of British Olympians at the Games this year.
Team GB gymnast Max Whitlock will unveil an NFT, celebrating his double gold medals in Rio, and his aim for gold in Tokyo.
Whitlock continued, “I am delighted to launch my first NFT and work with Team GB in this new and exciting space. Giving fans an opportunity to celebrate with athletes and the team and own these special moments.”
“We are happy to collaborate with Tokns,” said Tim Ellerton, Team GB Commercial Director. “This is Team GB’s first foray into NFTs, and we’re excited in making a place in this industry” he continued.
Ben Mosley, Team GB’s Artist-in-Residence, is at the heart of the campaign. He will use his unique style to create wall paintings of the Games that capture inspiring scenes. Fans are invited to participate in the event at 3 Carnaby Street’s Team GB Medal Moments Studio.
“With this launch, we’re one step closer to democratising and demystifying NFTs,” Tokns co-founders Matthew Baxter and Jamie Tedford said. Team GB is dedicated to this goal, and we are honoured to serve as their Official NFT Storefront provider.
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Ben Mosley, an artist, points out: “I’m ecstatic to continue working with Team GB on this new platform of NFTs. So much so that my newest painting has been tokenized and auctioned off through the Team GB NFT store.”
New partnership with Team GB came when NFTs are gaining in popularity and their values are reaching new highs. Team GB and TOKNS will also work together to ensure that the Team GB NFT program is carbon neutral.
NFTs are digital treasures that are rare and one-of-a-kind. The provenance and ownership history of each item is certified by the blockchain, a digital database. With physical access to the Games in Tokyo being restricted due to the pandemic, this virtual experience was devised.
