Dolphin Entertainment and FTX, today announced a partnership to create large-scale, consumer-facing NFT marketplace for major sports and entertainment brands.
As part of the partnership, Dolphin will develop and execute the creative branding, production and marketing of these programs. While FTX will use their crypto exchange services and technical development as the backbone of the marketplaces. Together, they will develop global NFT marketplaces targeting brands within the sports, film, television, music, gaming, charity industries and more.
“We see the trading of NFTs as much more than just a list of digital products – we view our marketplace experiences as the future of fandom for internationally-recognized brands and franchises in sports and entertainment,” said Bill O’Dowd, CEO of Dolphin Entertainment. “To achieve this vision, we have searched for the absolute best technology partner. We are unbelievably excited to partner with Sam, Brett, Avi and the entire team at FTX, who we consider the market leader for customer experience in the crypto and blockchain worlds.”
Brett Harrison, President of FTX.US commented on today’s news, “Dolphin’s reach and scale across all of pop culture is very impressive to us. We are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment. With that said, there are several items on the horizon that we can’t wait to launch together.”
Also Read: Crypto Exchange FTX Joins The NFT Trend, Launches NFT Marketplace
They didn’t specify the details of the launch date or what blockchain they will use. Dolphin Entertainment is a Florida-based TV and film production company. It owns several independent PR and marketing firms which service the sectors outlined for the new NFT marketplace. Dolphin’s wholly-owned subsidiaries include 42West, Shore Fire Media, The Door, BHI, Be Social, And Viewpoint Creative.
