Twitter’s NFT giveaway, “The 140 Collection” generated a 1,700 ETH ($5.3 million) in total trading volume on NFT marketplace OpenSea. The collection was minted and released on June 30. Later, on July 2, Twitter announced to give away 140 of these NFTs to its users.
The Twitter collection of 140 NFTs are short GIFs related to the social media platform in different ways. This includes animations and characters interacting with some aspect of the platform’s brand. The collection features seven different designs with 20 tokens available for each variation.
Twitter handpicked 140 users who responded to its main tweet announcing the giveaway. The winners then came together to form an organization with the goal of getting the maximum value out of their new digital assets.
The founder of the 140 Collection organization, Geo, was one of the 140 winners. was one of the 140 winners. Since the organization began, the floor price for these NFTs has risen to 76.5 ETH (at the time of writing), per OpenSea. The organization now has 70 members and continues to grow, according to Geo.
“When you give 140 random people something of value, there’s no way of telling who will hold onto it for its true value at first,” he said. “That’s what you see happening now.”