In Brief:
- PAWS Chicago plans to open its hospital for homeless animals called PAWS Chicago Medical Centre
- The medical center aims to support the care of more than 28,000 and provide almost 300,000 low-cost spay and neuter surgeries.
Paws Chicago, an organization centered around building No Kill animals communities in Chicago, is launching “Dogenations”. According to the press release, PAWS Chicago now starts to accept crypto like Bitcoin, Ethereum, DOGE, and many other cryptocurrencies.
“Dogenations” offers cryptocurrency holders a meaningful way to use their digital coins. Now crypto holders can directly donate to dogenatons through QR code displayed on the ads.
The organization is partnering on a pro-bono campaign with Leo Burnett, a creative advertising agency as per the statement. Leo Burnett is banking on the Laser eyes meme for “out-of-home advertising,” keeping in mind a tech-savvy demographic of potential donors.
Leo Burnett donated over 180 out-of-home advertisements on digital billboards- with QR code to donate from August into September.
“The rise of Dogecoin is further proof that people love dogs,” said Ben Doessel, Associate Creative Director at Leo Burnett. “Our team coupled this trending meme with Paws Chicago which has been a driving force in animal welfare for decades to give dog lovers a new way to make a real impact.”
PAWS Chicago Medical Centre
PAWS Chicago plans to open its hospital for homeless animals called the PAWS Chicago Medical Centre. It aims to cut down on animals being euthanized in shelters, which happens to about 1.5 million of them per year, according to the press release. The company also provides almost 300,000 free or low-cost spay and neuter surgeries.
The new premier medical center permits PAWS Chicago to support the care of more than 28,000 animals each year. It provides care for dogs and cats locally and from 13-high mortality states where pets are at risk of euthanasia. Each donation supports that life-saving work and furthers the organization’s mission.
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“We are eager to connect with the growing cryptocurrency community, who can help sustain the future of animal welfare in Chicago and save animals’ lives,” said Susanna Homan, PAWS Chicago Chief Executive Officer.
Why it Matters
PAWS of Chicago noted that millennials are most active in cryptocurrency and have recently overtaken Gen X. Gen X is the largest pet-owning cohort of Americans, as pet and cryptocurrency trend simultaneously.
