In Brief:
- The New CMO spent more than a decade on social media giants.
- Kate Rouch also hopes to introduce millions of more people to the benefits of crypto.
Cryptocurrency Exchange Coinbase has hired former Facebook executive Kate Rouch as its new Chief Marketing Officer(CMO).
According to the blog, Coinbase Chief operating officer Emilie Choi said the company appoints Kate Rouch as its new CMO.
Kate Rouch will be in charge of Coinbase Global brand, product, and performance marketing. She joins Coinbase after more than a decade at Facebook. Most recently serving as Global Head of brand and product Marketing for Instagram, WhatsApp, Messenger, Facebook app, and public affairs. Choi wrote that Rouch’s experience would help Coinbase in its effort to bring millions of more people into the crypto economy.
At Facebook, the Rouch marketing team awarded numerous global advertising awards, including two Silver Lions at Cannes. In her time on Facebook, the company grew its monthly active users grew ~ 500M to nearly 3 billion people worldwide.
“I am so inspired by what I’ve learned about crypto, and the vast ecosystem it is helping to usher forth. At its core, Coinbase is about creating more economic freedom for people. It is a mission I feel passionately about. I can’t wait to get started helping to introduce millions more people to the benefits of crypto,” Kate said in a statement.
Moreover, Kate will help build the exchange as it looks to build on its current 56 million customers.
