In Brief:
- Zee Studios partner with NFTically to launch the NFT on Polygon
- Zee Studios became the first film studio in India to launch NFTs.
- Collection of NFTs available through the ZEE Studio Collection.
Indian entertainment studio, Zee Studios announced its partnership with SaaS non-fungible tokens (NFT) marketplace provider NFTically to launch the first-ever NFT on Polygon blockchain.
Zee has been in the entertainment industry for decades and owns a plethora of unique, exciting possessions. This move will allow ZEE studios to share a plethora of exclusive assets with their fans across the world. Zee Studios became the first film studio in India to launch NFTs.
An NFT is digital collectible that shows that the holder has ownership of Unique virtual items such as online pictures and videos. Zee is offering an NFT of a signed poster from its movie “Suraj Pe Mangal Bhari,” a film about a wedding detective.
Recently, Bollywood Superstar Amitabh Bachhan launched his own NFT collection on Beyondlife.club. He became the first Indian actor to launch NFTs
The NFT is available through the “Zee Studios Collection”. Cinema lovers and collectors will get access to a huge library of exclusive treasured assets like photos, videos, etc. owned by the studio.
Toshendra Sharma, CEO of NFTically, said “Our mission is to revolutionise the NFT space by making it accessible to everyone- celebrities, influencers, artists, enterprises. With a clear focus on NFT awareness and the platform (UX), we aim to connect people with their favourite collectibles, artists and objects. NFT market related transactions are soaring to new heights everyday as given our relationship with art, culture and emotion, India can be the epicentre of the NFT uprising.”
As Shariq Patel, CBO Zee Studios said: “It is a defining moment for us to become the first film studio in India to launch NFTs and this initiative ties in with our future plans. Zee Studios will provide NFTs for cinema lovers and collectors through its repository of a strong lineup of film content.”
Navin Shah, CEO and founder , EMC worldwide said, “World is thrilled about digitised art. We see major traction across the globe and India is ripening to this phenomenon. We are at the right time to explore multiple opportunities with NFT. We are happy to bring in this first NFT with NFTically and look forward to bringing in many more in coming times.”
