In Brief:
- The NFT platform Candy Digital secures $100M in Series A Round funding.
- The platform is planning to use these new funds to enhance user experience and introduce new product services other than just merchandise.
The next generation NFT platform Candy Digital has raised $100 million in a Series A funding round resulting, bringing company value to $1.5 Billion.
Candy Digital is designing Major League Baseball’s official NFT community, where sports fanatics can buy, trade, share, and store officially licensed NFTs. In collaboration with MLB, Candy Digital has launched several products.
Scott Lawin, CEO of Candy Digital stated, “Candy is focused on being the trusted, institutional-grade provider of authentic licensed products in the NFT space, and we are excited to continue to grow our business and develop unique digital assets which bring fans and collectors closer to the sports and players they love.”
The platform is planning to use these new funds to enhance user experience and introduce new product services other than just merchandise.
It aims to recruit more employees and improve customer service along with integrating new sports agreements and driving the growth of its global workforce.
Candy Digital’s principal owner, Fanatics is developing a global digital sports platform that includes everything sports fans want.
The company has revealed intentions to grow beyond products and open up additional verticals across the sports ecosystem, including NFTs, trading cards, online betting, gaming, etc.
