In Brief:
- FTX has purchased an ad slot in the upcoming Super Bowl LVI.
- FTX will reach mainstream football fans Using Super Bowl LVI.
- Super Bowl LV had an audience of 91 millions.
The giant U.S based Crypto exchange FTX has purchased an ad for the upcoming Super Bowl LVI.
The exchange didn’t provide a comment on how much the ad was purchased for or what the content will consist of. According to sportingnews.com, the price of a 30-second ad for Super Bowl LV in 2021 was $5.5 million.
The motivation behind the purchase is the scale of the audience that the Super Bowl reaches, said FTX CEO Sam Bankman-Fried. Super Bowl LVI, will be held in February 2022, FTX plans to reach a massive audience as the previous Super Bowl had 91M viewers.
“Our message throughout this year has been that crypto is safe, accessible, and ready for the mainstream,” Bankman-Fried said. “We’re inviting everyone to check it out, and here to help them on their journey. There is no bigger, more mainstream event to share a message like that than the Super Bowl.”
SBF has made football one of the priorities within a marketing strategy that focuses on sports as the fastest-growing customer base for crypto adoption.
In August, the FTX purchased the naming rights of Iconic California Memorial Stadium and gave $17.5 million. During that time Sam Bankman-Fried had said that he wishes to show everyone what FTX actually is using brand awareness.
