In Brief:
- Actor Matt Damon stars in a advert biltz by crypto.com
- The actor said the involvement like this in digital space is first time.
- The exchange has invested $100M on the campaign.
Cryptocurrency exchange Crypto.com is launching an ad blitz spearheaded by Hollywood actor Matt Damon, as the digital platform aims to gain customers in over 20 countries.
According to the announcement, a global ad campaign called “Fortune Favors the Brave,” was directed by Oscar-winner Wally Pfister and produced by David Fincher. The cryptoexchange has invested $100 million in the campaign.
“I’ve never done endorsements like this,” Damon said in an interview. “We’re hoping this is the beginning of a great long-term collaboration.”
As part of the campaign with Damon, Crypto.com has also brought various artists. It includes Ronda Rousey, basketball star Carmelo Anthony, snowboarder Lindsey jacobellis, rapper CL and astronaut Scott Kelly.
“This is a defining moment of the company and for the industry,” said Chief Executive officer Kris Marszalek
The exchange is now linked with Formula 1, the ultimate fighting championship and Italy’s top soccer league.
Recently, crypto.com is teaming up with Matt Damon and Water.org. The exchange made a $1 million donation and it will also start activities to encourage over 10M users throughout the world to support the cause.
