In Brief:
- Burger King partnered with Robinhood to give crypto as prizes to its customers
- The customers must have to joining the BK Royal Perks Program
American Fast food restaurant Burger King partnered with Robinhood, a brokerage platform to give crypto as prizes to its customers.
According to the announcement the customers can enter to win 20 BTC, 200 ETH or 2M DOGE if they payout over $5 in-store, on the app, or website. Moreover, to cash on crypto prizes customers must have to join the BK Royal Perks program, which was launched in September.
Burger King is working very fast to scale up their loyalty program schemes and connect with consumers who are increasingly leaning into digital ordering.
The customers that make a purchase of $5 or more on the burger king app will get a prize code via email. Customers can then check and claim prizes through the Robinhood app.