In Brief:
- Coca-Cola NFTs will be available on the VeVe platform from today.
- It is done to pay homage to the company’s prior Christmases.
- All the Coca-Cola NFTs will be available for purchase worldwide.
Coca-Cola is the latest corporation to go a step deeper into NFTs with its upcoming VeVe drop, which will include snow globe NFTs to commemorate the company’s previous Christmases.
The Coca-Cola NFTs will be available on the VeVe platform from today i.e, December 20th at 8 a.m. PT in their normal blind box configuration. That is, you won’t know the rarity you have until after you’ve completed your purchase.
VeVe was established in 2018. It was built by collectors for collectors in order to deliver premium licenced NFT digital collectibles to a wider audience. VeVe is the largest mobile-first digital collectibles platform, with over 500,000 active users and 1.4 million NFTs sold.
The snow globes’ rarity are shown below, with each one costing 29.00 Gems/USD in the blind box format. Polar bear is the most common, with 13,888 editions. 4 Coke bottles, each having a limited edition of 10,888. The Neon Coca-Cola Sign is a limited edition of 7,888 pieces. Finally, there’s the Secret Rare: Coke bottle, which has 1,886 editions.
All of these Coca-Cola NFTs will be available for purchase worldwide. Unfortunately, with the introduction of bots and scripts, purchasing the drops has become increasingly difficult.
These make it easier for users to buy NFTs on the platform. However, this has made purchasing incredibly difficult for the general people.
This isn’t their first dive into NFTs; they had charity NFT auctions on the friendship day in July and August. All proceeds from the auction was donated to Special Olympics International, a global sports organisation that provided year-round training and activities to children and adults with intellectual and physical disabilities.
Coca Cola’s History with Christmas:
Coca-Cola is a carbonated beverage that was first introduced to the public in 1886.
Coca-Cola has a long history of being associated with Christmas and is now again making Christmas history by introducing Coca-Cola NFTs.
The firm commissioned Haddon Sundblom, an illustrator, to create an oil painting depicting Santa drinking coke at Christmas in 1931. Coca-cola has been linked to Christmas ever since. In reality, this was the first time Santa Claus was photographed in a red costume; previously, he had been seen in a green suit.