The Coinbase Super Bowl commercial made the most noise this year which in turn crashed the platform for a while.
The Super Bowl is intriguing to marketers because it has the largest live television audience and is one of the few TV events where people do not avoid the commercials.
In Brief:
- The Coinbase Super Bowl commercial caused the platform site to crash but the error was resolved in minutes..
- The million dollar ad featured a bouncing QR code and nothing else.
- Upon scanning the QR code people were directed to its site where they offered $15 worth BTC for whoever signs up with Coinbase.
Several brands are taking advantage of this opportunity by purchasing 60-second ads worth millions of dollars.
Coinbase’s one-minute commercial featured a QR code bouncing from corner to corner of the television screen, much like how a DVD Video logo appears when a movie is paused.
Coinbase reportedly paid $7M for the ad slot and it was worth it as the advertisement lacked lavishness, drawing everyone’s focus.
People were guided to Coinbase’s promotional website after scanning the QR code where they were offered $15 in Bitcoin just for opening an account with Coinbase.
However, due to a large number of users on the Coinbase website, the website crashed, displaying an error.
“Coinbase just saw more traffic than we’ve ever encountered,” Coinbase CPO Surojit Chatterjee tweeted following the outage.
The issue was solved within minutes and the site began working properly but the ad definitely created a buzz in social media which caused the site to crash.
FTX was another cryptocurrency exchange that utilized the millions worth Super Bowl ad slot and trended in multiple social media platforms. Comedian Larry David took to the SuperBowl for FTX in a minute-long advertisement that depicted him rejecting some of history’s best ideas, era by era.
