New World Inc., a subsidiary of Graph Blockchain Inc, appointed former Barcelona star Ronaldinho as a global brand ambassador for its metaverse and non-fungible token platform launch.
In Brief:
- Ronaldinho will create exclusive events and NFTs for his fans to promote NFT platform.
- Ronaldinho will work with the developers at New World to build a robust and augmented reality NFT experiences.
The partnership will create events and exclusive NFT experiences for Ronaldinho’s fans. He will closely work with the Co-Founder of the company – Diogo Snow. Snow has curated numerous NFT collections for celebrities including Drake and Fetty Wap.
“I understand the influence I have on my supporters and engaging with my fans has always been so important to me, which is why I have decided to become the global ambassador for New World. The global growth of the NFT market has been truly amazing, and this platform allows fans to interact with their favorite athletes, artists and celebrities in a way that has never been done before. E nós,” said Ronaldinho.
“We are thrilled to welcome Ronaldinho as our Global Ambassador. The exceptional reach and exposure that Ronaldinho provides will take New World to the next level,” said Paul Haber, CEO of Graph Blockchain.
Also, as part of the deal, Graph Blockchain will issue 4,000,000 common shares subject to regulatory approval, including from the CSE.
This is not the first time when blockchain or crypto-centric projects locked a deal with a sports star as a global ambassador. Last year, crypto exchange FTX appointed MLB star Shohei Ohtani as a global ambassador.
