On Thursday, FTX, a cryptocurrency exchange, announced Warner Brother Games executive Steve Sadin as its head of gaming partnerships for its newly-established gaming business.
As per the official press release, Sadin will now be handling the collaboration with major gaming brands. This decision comes as FTX launches a new gaming division, specifically designed to help developers launch tokens and digital asset ownership using FTX’s upcoming crypto-as-a-service platform.
The platform will assist studios and developers in integrating blockchain in a safe, compliant, and easy-to-use manner, resulting in player-first games that give users true ownership over their assets.
Steve headed up WB Game’s Boston studio, where he launched the mobile real-time strategy game ‘Game of Thrones: Conquest’, which later climbed up to become a top-grossing game franchise. Before that, he was the vice president of product for Sega.
He has also worked on ‘Sonic the Hedgehog’ by operating Sonic Dash, which has garnered over 300 million lifetime installations. His professional experience includes working with the top global IPs like Batman, WWE, The Walking Dead, and Twilight, among others.
An elated Steve Sadin tweeted, “The best and the most successful blockchain powered open economy games are going to be extremely player and environmentally friendly and will be designed to survive the test of time, ultimately thriving for generations.”
He further said that with these games the firm is making it possible for developers to create in-game assets that players will pass down to their future generations.
FTX has been grabbing quite a lot of news of late as it previously announced the expansion of its empire in Europe and the Middle East by launching a European Unit.
Besides this, just today, the online payment service provider, Stripe also disclosed its integration with FTX to make easy crypto purchases.