The layer-one blockchain protocol, DigitalBits announced the celebrated football player, David Beckham as its global ambassador.
“I am delighted to welcome David Beckham as a DigitalBits Global Brand Ambassador” said Al Burgio, Founder of the DigitalBits blockchain.
The former football player will work with the blockchain technology company to market it and increase its reach by using his extensive experience and relationships of working with global brands such as Adidas, Maserati, and EA.
He will also release a series of NFTs and blockchain-based assets exclusively on the DigitalBits blockchain, in a bid to connect and engage with his fans.
“I’m looking forward to working with Beckham to bring the transformative power of Blockchain technology to mainstream audiences and help people around the world understand the true potential” continued Al.
David Beckham, considered one of the world’s most influential personas, will work on innovative projects that will demonstrate the power and potential of DigitalBits blockchain technology.
“I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future” said the entrepreneur and philanthropist.
The worlds of sports and crypto have seen an increase in collaborations, as various prominent athletes partner with crypto companies. Just a few days ago, Japanese tennis player Naomi Osaka was announced the global ambassador of FTX.