Indian automobile company, Mahindra revealed its foray into the booming non-fungible token trend with the launch of four MetaTHAR NFTs inspired by its 4×4 superhero all-new THAR SUV. Mahindra became the first Indian automotive OEM to enter the NFT space.
THAR is one of the favorite SUVs in India. Mahindra got a record-breaking booking of 20,000 in the first month just after the launch.
The collection contains four NFTs named Standing Tall, Born of The Earth, Taking Flight, and Explore The Impossible. Each NFT features THAR images that tell the tale of the 4×4 superhero.
- Standing Tall: Highlights high seating position and ability to operate in rough terrains.
- Born of the Earth: Shows relation with earth elements such as sun, winds, snows.
- Taking Flight: Defines its power to meet the demand of adventure.
- Explore The Impossible: Shows the importance of New THAR on off-road exploration.
The auction will start today and conclude on March 31, 2022. Participants can place their bids in INR (Indian Rupee) and the highest bidders will win the NFTs.
The first NFT owners will get an invitation from Mahindra Adventure Off-road Driver Training Academy (Igatpuri, Maharashtra) or to the new state-of-the-art Mahindra SUV Proving Track (MSPT, Chennai) to enjoy a thrilling off-road 4×4 motoring experience.
The proceeds generated from MetaTHAR NFTs will be donated to ‘Project Nanhi Kali’, an initiative to provide educational support to underprivileged girls in India.
Mahindra’s technical arm Tech Mahindra already took the initiative to embrace metaverse space, which uses virtual and augmented reality to create a 3D virtual experience. Recently, Tech Mahindra announced the launch of its metaverse platform TechMVerse, which will enable its customers to create immersive experiences and transact in the Metaverse.
