Indian software giant, TCS Private Ltd. is adding crucial details about its metaverse ‘Virtual Branch’ backed by its subsidiary Avapresence, which works on real-time virtual reality and augmented reality projects.
Head of TCS XR Lab, Dr Ashok Maharaj spoke on the upcoming revolution of virtual ecosystems in every walk of human life in a few years. He stated that the firm has been working on parts of this ecosystem in research mode.
Tata Consultancy Services (TCS) has already started working on several metaverse projects including a “virtual bank” for retail transactions and a non-fungible token (NFT) marketplace using its own blockchain solution.
The IT giant is confident about augmented reality, virtual reality, and MR along with artificial intelligence, 5G, IoT, and blockchain technology to build extended reality where virtual and real objects will coordinate in real-time.
According to Ashok, this “internet evolution” will be for the expansion of interactions and for digital asset ownership such as non-fungible tokens and cryptocurrency.
He added, “We have taken up several works in retail, BFSI, CMI, manufacturing and other segments, including working on proof of concepts and successful implementation of products and platforms.”
“Digital Humans for Digital Therapeutics, social spaces for chat are going to disrupt the way people interact online with Web 3.0. Metaverse engages all five senses to create engaging and immersive experiences, so spatial audio, haptics (touch) and olfactory (smell) inputs are going to be just as crucial ” he added.
The firm is targeting retail/CPG, education, real estate sectors for its business expansion in the emerging space, as these sectors will be prime movers of the metaverse.
TCS is training its associates in-house for various levels of proficiency to improve its collective capabilities in Metaverse. Apart from training, the company is focused on research, design and implementation of solutions.
Another Indian IT firm Infosys is already in the metaverse business as it has launched ‘Metaverse Foundry’ that enables fast-track enterprises to explore metaverse offerings.
