Former basketball player Michael Jordan’s NFTs are coming to the XRP Ledger platform brought forth by a partnership between VSA Partners, Rare Air Media and Ripple’s Creator Fund.
The collection will feature momentous and original images of Michael Jordan. These images will be accompanied by the personal thoughts and observations of Michael Jordan in the moments leading up to that photo.
The first batch of NFTs is set to launch in the second quarter of 2022.
Rare Air Media is the producer of Micahel Jordan’s visual autobiography “For the Love of the Game” and will work with VSA partners to design, develop and market a range of NFTs. The Michael Jordan NFT collection is just one range of the partnership.
“Original, high-quality NFTs are a natural fit for a company that has worked with icons across sport and music for the past 29 years. VSA’s reputation for excellence, innovation, and creative expertise is the perfect partner to make it all happen” said Mark Vancil, founder and CEO of Rare Air Media.
VSA is a premium partner of Ripple’s Creator Fund created by Ripple to explore and craft premium NFTs and other tokenization projects on the XRP Ledger.
“We recognized early on the importance of NFTs as a secure means of growing the brand-building experiences through the continuous innovation of digital assets” said VSA Partners Chief Marketing Officer, Sarah Lent. “Our partnership with Rare Air is a once-in-a-lifetime opportunity.”
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