The Chinese electric automobile maker Xpeng is the latest to join the non-fungible token (NFT) club as it reportedly decides to sell ‘digital collectibles’ on Alibaba’s Jingtan.
The decision comes in view of its celebratory campaign of marking the roll out of its 100,000th-unit for vehicles.
As per reports, one can purchase the car-model-themed NFTs on Jingtan, Alibaba’s NFT marketplace, for 19.9 yuan (US$3.12). They can even enjoy test driving the car in an offline store. The NFTs will be created using AI painting technology.
Earlier this year, Auchan Auto, too, issued NFTs on Tencent’s NFT market platform to market its latest model. Owners can purchase the vehicle in advance as part of a promotional effort and get a chance to test drive it for a year.
Seemingly, Chinese companies resort to the term “Digital collectibles” to circumvent state media’s criticisms of NFTs as China continues to increase the scrutiny of Metaverse and NFTs.
Nevertheless, the country has quite a different notion on digital currencies as the People’s Bank of China announced the expansion of its digital yuan trials to more areas from the current 11 cities and regions to 11 more cities.