The world famous music platform, Spotify, is experimenting with a new feature that enables artists to promote their NFTs on their profiles. Musicians can currently promote merch and tickets on their Spotify profiles this new feature will let them promote their NFTs too.
The company said that the new option is provided to selective musicians and android users across the United States to test out the response of its users. Steve Aoki and The Wombats are two of the artists who are taking part in the test, both of them have been the early adopters of NFTs.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a Spotify spokesperson said.
Artists can promote their NFTs on their profile page and users will be able to tap the promotion to view and purchase the NFTs from third-party marketplaces. Spotify made it clear that the company is not selling any NFTs, but rather it is helping artists to promote theirs.
This is not the only way to collect data of the responses, a spotify user tweeted about a survey which was from the streaming service to understand the views of the users on NFTs.
Users are giving mixed reactions to this new feature. However, it is clear that Spotify is considering taking steps towards adopting NFTs. As we suspected before Spotify Might Join the NFT Craze.
