The fintech giant Moonpay is building its celebrity non-fungible token (NFT) concierge service after a hushed rollout last year, according to two announcements from new employees from the firm’s team.
Charlotte Laborde, an ex-associate director of Standard Chartered Bank, joined MoonPay during February to headline the COO of Strategy.
On Tuesday, she updated her job title to concierge manager on LinkedIn. Justin Johnson, who is the Creator Partnership Lead for North America at Meta, has also revealed that he is joining the team as well.
The beta version of Moonpay’s concierge service was launched late last year, when the company defined it as a “white glove service for high-net-worth individuals without all the hassle of setting up Want to buy NFT in the simplest way. A wallet, buy crypto, buy an NFT using that crypto and then take custody of it.”
Also Read: MetaMask Ties up with MoonPay to Offer More Payment Methods.
During the beta version many musicians used MoonPay’s Concierge Service to buy NFTs. Past clients of the firm have included TV host Jimmy Fallon as well as famous rapper Post Malone.
But the company’s connections with celebrities does not stop there. Moonpay’s deals with celebrities continued in April when its funding round closed an investment of about $87 million from a star-studded inventory of celebrities including Justin Bieber, Bruce Willis, Paris Hilton and Matthew McConaughey.
