The London based Felix Capital has just announced that it has raised $600 million in funds in the 4th round since the VC firm’s 2015 launch. This fund doubles Felix’s total committed capital to $1.2 billion.
Felix operates at the intersection of tech as well as creativity, focusing on innovations that make digital lifestyles available. The firm aims to be the number one partner for entrepreneurs with innovative ideas and help them create trusted brands that push the globe forward.
The total funds managed by Felix is now $1.2 billion which is not only a big leap from the $120 million the firm launched with, but it is also a leap from what Felix originally aimed to raise. According to the founder, Frederic Court, the company’s original target was $500 million.
With these new funds, the firm claims that its strategy is not changing. As it aims to continue its thematic focus on the transformation of the consumer journey and the emergence of a more digital lifestyle.
Felix expects to invest in another 20–25 companies over the next few years, across Europe and selectively in North America as well.
The company said that its team will continue to seek exposure to cultural shifts and emerging consumer needs. Simultaneously, paying close attention to the early-stage operations and the flexibility to invest thematically at growth stages as well.
The growth strategy of the firm is to actively reinvest into its existing portfolio at key growth inflection points, and into external companies within its core themes like Forter (payments), Ledger (Web3) and Sorare (gaming) as well.
The company is expanding its areas of interests and planning to grow its exposure to Web3. The company did not reveal its investors. Felix has a long list of good investments including trusted brands like:
- Mejuri (jewellery),
- YFood (nutrition),
- Highsnobiety (media),
- Everdrop (sustainable CPG),
- ANINE BING (fashion),
- platforms such as Moonbug (kids entertainment),
- TravelPerk (travel),
- SellerX (Amazon brands),
- and technologies and software such as Mirakl (eCommerce SaaS),
- Lightspark (payments),
- Juni (SMB banking), and
- Peppy (health).
Felix is looking to spread its wings into web3 and become a more prominent name in the industry. It is hiring many experts from all fields in its team. The firm is also keen to invest in groundbreaking startups, earlier last month, an ex-Meta executive announced Bitcoin-based startup and its funding round was headlined by Felix capital.
