The USA’s popular audio company, iHeartMedia has announced the launch of its first virtual world, iHeartLand on Fortnite and it has Charlie Puth’s ‘Attention!’
The latest move is seen as a strategic marketing tactic towards an expansion in the metaverse and thus attracting younger fans.
The launch will begin on September 9 at 7 p.m. ET with a special two-part gig by superstar Charlie Puth in iHeartLand’s State Farm Park on a 2D screen. Following the gig, there would be an album release party with a new music performance of the musician’s upcoming album ‘CHARLIE’ which is due to be released on October 7.
Puth will host an interactive game to test fan’s ‘Left and Right’ knowledge till the commencement of his big gigs inside iHeartLand.
Charlie Puth coomented,“I’m so excited to enter the metaverse for the first time in partnership with iHeartRadio and check out all iHeartLand has to offer. It’s really important to me to connect with my fans in new ways and it’ll be a blast to all come together and have some fun.”
Developed by Atlas Creative with Fortnite’s creative mode, iHeartLand will have several mini-games, a main stage and an iHeart “headquarters,” featuring a recording studio and an imitation of the tunnel entrance to iHeart’s head office in New York City.
In the iHeartLand, players can explore the virtual island, play games, click selfies on the red carpet and can watch performances on ‘State Farm Park’. The park is a main stage and would be hosting 20 events with musicians and famous iHeart podcasters in the coming year.
Highlights of the island:
- State Farm Park: An outdoor venue located at the center of the island for concerts, shows and programming.
- Mini-games: For fun and engaging minigames that will reward users with gold. Mini-games include:
- Cranking 90s – a building game where players will be in a competition to be the first to the top.
- Speed of Sound – a car race game where players compete on a heart-shaped racetrack to cross the finish line.
- Color Switch: Mic Drop – players will jump to-and-from beautiful colored tiles as they compete to be the only one standing till the end of the game.
- Leap of Faith – an obstacle game set in the clouds where players compete on a course that includes long jumps, climbing walls and falling floors.
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