According to a Wall Street Journal report, Fidelity Investment is considering a plan that would allow its individual brokerage customers to trade Bitcoin (BTC).
The firm has more than 34.4 million brokerage accounts.
The WSJ report states that news of this plan comes from “people familiar with the matter.” Even Mike Novogratz, the CEO of Galaxy Holdings and one of Fidelity’s first crypto clients hinted at this plan.
“A bird told me that Fidelity, a little bird in my ear, is going to shift their retail customers into crypto soon enough,” Mr. Novogratz said during a speech at the SALT Conference.
“I hope that bird is right. And so we are seeing this institutional march.”
Earlier this year, Fidelity announced plans to allow corporate clients to add Bitcoin to 401(k) plans, a move which drew criticism from the U.S. Labor Department and U.S. senators such as Elizabeth Warren.