One of the world’s largest retailers Walmart and the most popular online gaming platform among US children, Roblox, are teaming up for “Walmart Land” and “Universe of Play”. Walmart has announced the launch of these two new Roblox metaverse immersive experiences.
What awaits you in Walmart Land and the Universe of Play?
The virtual worlds are aimed at the younger customers of the retail giant. Its first foray into the virtual world will include a virtual store of merchandise, or “verch”, for your avatar, as well as unlockable tokens and badges earned through various games and competitions, as well as various toy worlds and games.
Not only that, but there will be “Electric Island”, which will include an interactive piano walkway, a dance challenge, a Netflix trivia experience featuring Noah Schnapp, and a DJ booth.
Expect a virtual dressing room, a roller-skating rink, and brands like House of Style carrying af94, Lottie London, and Bubble products.
Walmart has been ramping up for a full-fledged Metaverse Push since filing seven related patents in January.
Universe of Play features products and characters from national brands such as L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
Users can collect virtual toys by earning coins that can be redeemed for avatar verch. It includes a Walmart blimp that drops toys on a regular basis throughout the experience. Universe of Play will also include e-mobility items such as hoverboards, as well as a Sharper Image drone.
