Popular food companies In-N-Out Burger, Del Monte & Kraft seek to expand their web3 presence as they file NFT and Metaverse trademark applications.
The trademark registrations were disclosed by Mike Kondoudis, a trademark attorney in Washington DC, who examines Metaverse and NFT trademark filings at the USPTO.
In-N-Out Burger, a well-known fast food chain, submitted a trademark application with plans to run an online retail store selling virtual goods, namely food, beverages, and brand-related merchandise for use in online virtual worlds.
For users to access, transmit, exchange, and establish ownership of virtual goods, blockchain tokens, NFTs, digital media, digital files, and digital assets in the field of food, beverages, restaurants, and merchandise, In-N-Out Burger plans to offer “temporary use of online non-downloadable software.”
As part of its plans to develop NFTs, NFT-backed media, online virtual marketplaces, virtual restaurants, stores, foods, and beverages, Del Monte Foods filed eight trademark applications for its underlying names “Del Monte” and “The Del Monte Shield.”
The company aims to develop “software for uploading, transmitting, publishing, storing, managing, verifying, and authenticating digital currency, crypto-collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects, and virtual products and services.”
Kraft Foods Group had filed a trademark for its “Weinermobile, which is shaped like a hot dog. The company intends to diversify into NFTs, digital tokens, virtual items, NFT marketplaces, virtual food, drink, and restaurants.”
The Kraft Foods Group also intends to run a virtual restaurant and offer virtual goods for home delivery in both the real world and the virtual one.
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