The largest coffeehouse franchise, Starbucks, received a tremendous response to its NFT collection of 2,000 digital stamps, as the entire collection sold out at $100 per piece in just 20 minutes.
The Stamp, or Journey Stamps, is part of the Starbucks Odyssey membership program. It is a series of entertaining, interactive activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences.
The NFT gives a chance to collect 1,500 bonus points that can be used to level up in the journey of Starbucks Odyssey. The bonus point will expire on 31st Dec 2023.
Starbucks Odyssey was launched in Dec 2022 in partnership with Polygon Labs and Nifty Gateway, an NFT platform.