The legendary shoemaker, Nike is launching its OF1 Poster collection today on the newly launched Web 3 platform, .Swoosh. The first airdrop, ‘Airdrop 101’, will feature four virtual posters commemorating the .SWOOSH community’s participation in the OF1 challenge.
Dubbed ‘Airdrop 101’, the first drop will feature four virtual posters celebrating the participation of the .SWOOSH community in the OF1 challenge. In total, .SWOOSH will be randomly airdropping 106,453 OF1 Posters to celebrate their first-generation members. This creates a 1 in 3 chance for those who signed up before the snapshot taken on April 12th to receive the drop.
The 20 Air Force 1 styles showcased on the four posters were influenced by the votes received in the Cultural, Heritage, Innovation, and Regional brackets.
These virtual posters will act as an access pass for the upcoming NFT collection called “Our Force 1”. Users who receive the posters will have early access to the NFT collection launch on May 8th. Additionally, users can exchange their OF1 Posters for an OF1 Box, which will be swapped for a redeemed edition.
If you miss out on the airdrop, don’t worry – you’ll still have a chance to collect the remaining OF1 Boxes during the General Access sale on May 10th.
Nike has launched the Web3 platform and ecosystem called ‘Dot Swoosh’ to broaden the scope of its Web3 strategy, expanding beyond Rtfkt’s endemic customer base and tapping into its own.