Popular NFT collection Doodles is partnering with musician Pharrell WIlliams’ luxury streetwear brand BBC Icecream to unveil a curated joint collection to be exclusively sold at their pop-up event at Pharell’s music festival Something in the Water (SITW) from April 28-30.
Last June, Pharrell Williams became the new Chief Brand Officer of Doodles NFTs. The “Doodle Beach” event marks Pharrell’s first IRL moment for Doodles as Chief Brand Officer, in partnership with BBC Icecream.
The products available to purchase in the Icecream-Doodles partnership collection include a mix of t-shirts, hats, shorts, skateboards, and towels. The proceeds from the sale will go towards Pharrell’s education non-profit organization Yellow.
Visitors at Doodle Beach will be able to enjoy free ice cream, a sneak peek of new digital wearables in the Doodles universe, and an on-site ShopDoodles kiosk showcasing the exclusive BBC Ice Cream x Doodles collection.
Arcade Fire, Coi Leray, Grace Jones, Jonas Brothers, Latto, Lil Wayne, Maren Morris, Machine Gun Kelly, Flo Milli, Jay Pharoah, Kehlani, Polo G, Nile Rodgers & Chic, Mumford & Sons, The Kid Laroi, Wu-Tang Clan, SWV, and more artists are among those performing at Something in the Water Festival.
“We’re excited to work with Pharrell’s iconic skate brand Icecream on our first pop up collaboration at Something in the Water Festival,” Doodles’ head of brand partnerships Brandon Rosenblatt said Thursday morning. “This collection marks an important first step on our collaborations and apparel journey. Expect to see more partnerships like this as Doodles expands further into the lifestyle vertical.”
