Mattel’s iconic Barbie and Boss Beauties have partnered up to launch their latest virtual collectibles, the Boss Beauties x Barbie collection, now available on MattelCreations.com.
The collection features the signature style of Boss Beauties with an iconic Barbiecore look, highlighting the 250 careers represented in the Barbie line. The first drop includes artists, astronauts, CEOs, doctors, pet vets, pilots, and more, promoting the message that anyone can be anything.
Collectors can expect a range of rarities, unlocking perks and physical goods, including virtual Career Conversations with role models, tickets to Barbie live events, doll gift sets, and more.
The virtual collectibles are accessible, priced at $25 per pack, and available for purchase during the early-access limited-availability period, opening on May 10 at 9AM PT/12PM ET. The official launch will take place on May 18th at 9AM PT, timed to their joint activation at Veecon.
Each pack includes four Boss Beauties x Barbie collectibles of different rarities, selected at random, with early access purchasers receiving an exclusive surprise virtual collectible featuring a unique career trait.
Barbie and Boss Beauties’ collaboration aligns with Boss Beauties’ mission of onboarding the next 1 Million women and girls into a web3 world. In support of this shared goal, the two brands have announced a collective $250,000 donation to benefit both the Barbie Dream Gap Project and the Boss Beauties Foundation.
