The Professional Fighters League (PFL) has teamed up with Web3 technology leader, CrossTower, in an unprecedented partnership that aims to revolutionize fan experiences. This collaboration leverages NFTs on the XRP Ledger blockchain to offer exclusive benefits to fans.
PFL and CrossTower will be releasing limited edition NFT VIP tickets for the upcoming Regular Season event at the OTE Arena in Atlanta on June 23rd. These tickets provide access to a range of unique experiences, including premium SmartCage-side seating, exclusive weigh-in events, and personal meet-and-greets with fighters. Selected fans will even have the opportunity to step inside the PFL SmartCage for a personalized ring-walk experience.
Peter Murray, CEO of PFL, expresses his enthusiasm for the partnership, emphasizing its potential to significantly enhance fan engagement. Meanwhile, Kapil Rathi, CEO of CrossTower, highlights the groundbreaking nature of the initiative, as it offers unprecedented experiences for fans.
PFL, the second-largest MMA organization globally, distinguishes itself with its distinctive sports-season format and commitment to technological innovation, evident through its proprietary SmartCage. With live broadcasts on ESPN and ESPN+, PFL has a wide international reach.
This pioneering partnership sets a new standard in the MMA industry, transforming fan engagement through NFT VIP tickets. Before, platforms like MetaFight have given fans the opportunity to buy NFTs linked to fighters like Ciryl Gane, but didn’t have any ticketing options.
By embracing blockchain technology, PFL and CrossTower are reshaping the sporting event experience and paving the way for a new era in sports fandom.
