In a recent press release, Nike Virtual Studios announced a major partnership between its latest NFT platform .SWOOSH and EA SPORTS seeking to create immersive experiences and unlock unprecedented levels of customization within the EA SPORTS ecosystem.
This groundbreaking partnership aims to enhance personalization and introduce new avenues for self-expression through play, uniting two prominent entities in the sports and entertainment industry.
As part of this initiative, future EA SPORTS titles will incorporate select virtual creations from Nike’s .SWOOSH, enabling players to express their individual style and creativity through sports and fashion.
Ron Faris, GM of Nike Virtual Studios, expressed enthusiasm for the collaboration, highlighting the shared commitment to innovation, creativity, and excellence. The partnership is expected to unlock incredible new experiences for the .SWOOSH community and the vast EA SPORTS fan base.
Andrea Hopelain, SVP of Brand for EA SPORTS & Racing, emphasized the focus on leading the next evolution in sports fandom. This collaboration, situated at the intersection of innovation, sport, and culture, will bring creativity and self-expression to the forefront for fans as they connect, compete, and celebrate their love for sports.
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