Sportswear giant, Nike has sent ripples through the gaming and NFT communities by hinting at an upcoming release of NFTs within the popular online game Fortnite.
With over 242.9 million active players in the past month alone, Fortnite presents a significant opportunity for mainstream adoption of Web3 technologies.
In a social media announcement on June 16, Nike revealed that the “ultimate Sneakerhunt” would commence on June 20.
Accompanied by a video featuring Fortnite’s logo and Nike’s Air Max logo amidst a picturesque sky, the teaser concluded with Nike’s web3 platform logo.SWOOSH, alongside Epic Games’ Unreal Engine logo.
Although specific details are currently scarce, members of the NFT community speculate that Nike may have leveraged Fortnite Creative 2.0 to create an NFT-related game. This game-building feature enables users to construct virtual island game maps using Fortnite assets.
Nike’s foray into the gaming space gained traction when it recently announced the integration of its NFTs into games developed by EA Sports, known for the popular FIFA soccer game franchise.
Also Read: EA Sports and Nike Join Forces for NFT Sneaker Venture
While the specific EA Sports titles to incorporate Nike NFTs remain undisclosed, the move exemplifies Nike’s commitment to bridging the gap between traditional gaming and NFTs.
As anticipation builds for the Airphoria NFT sneaker collection, gaming enthusiasts and NFT aficionados eagerly await further details from Nike, which could potentially catalyze the wider adoption of crypto and NFTs in gaming.
