The French fashion giant, Lacoste, is diving into the digital asset space, unveiling a gamified, tokenized ecosystem for a non-fungible token (NFT) holders.
The platform, dubbed UNDW3, pronounced “underwater,” was announced alongside the release of 11,212 profile picture NFTs, embodying the brand’s iconic crocodile motif.
The unique tokenized system offers Lacoste’s NFT holders an array of perks, including access to limited-edition merchandise and other NFT-related benefits.
This novel approach reflects Lacoste’s intention to bridge the gap between fashion and the thriving digital assets world, injecting exclusivity and modernization into the brand’s digital footprint.
Catherine Spindler, Lacoste’s deputy CEO, expressed her enthusiasm about the launch in a statement, highlighting the brand’s commitment to innovation and its eagerness to explore the transformative potential of NFTs in the fashion industry.
“By rewarding creators and fostering horizontal relationships with our customers, we invite them into our creative process.”
This venture is a testament to Lacoste’s forward-thinking approach and its readiness to adapt to the digital age’s ever-evolving demands.
