Global fast food chain McDonald’s Hong Kong Unit has joined forces with The Sandbox to launch their first metaverse called McNuggets Land, in celebration of 40 years of Chicken McNuggets.
This collaboration allows users to enjoy exciting Web3 experiences, explore virtual art galleries, play mini-games, and earn rewards within the metaverse. The platform offers an interactive and fun-filled way to engage with customers.
Sebastien Borget, co-founder, and COO of The Sandbox expressed his delight, stating, “We are pleased that McDonald’s Hong Kong has chosen The Sandbox as a platform to celebrate the 40th anniversary of McNuggets, allowing users around the world to learn more about the famous Chicken McNuggets by entering the metaverse.”
Notably, this metaverse project is not the first instance of McDonald’s utilizing blockchain technology for promotional activities, as both their U.S. and China branches launched NFT collections in late 2021.
The Sandbox’s self-publishing features further enhance brand engagement within the metaverse, attracting global brands like McDonald’s to embrace the potential of Web3 for customer engagement and drive mass adoption of the metaverse.
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