A major crypto payment firm, Ripple, is boosting its brand visibility with a bold London Underground ad campaign, shared by Antony Welfare, in charge of Central Bank Digital Currencies.
This initiative follows Ripple’s collaboration with Onafriq to improve remittance services in Africa. At the Swell conference in Dubai, plans were unveiled for new blockchain payment connections linking Onafriq users in Africa with PayAngel in the U.K., Pyypl in the Gulf, and Zazi Transfer in Australia.
Ripple has consistently expressed interest in London as a global financial hub, seeking inclusion in the U.K.’s crypto company register. The recent ad campaign is in line with Ripple’s global expansion strategy and has implications for XRP, its core token.
The company believes in London’s significance for financial and tech innovation, echoing co-founder Chris Larsen’s perspective. Ripple’s aspirations go beyond advertising, influencing its token, XRP, and overall operations.
This strategic move, coupled with Ripple’s emphasis on London’s importance in financial and tech innovation, reflects the company’s aspirations beyond advertising.
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