“Nobody counts the number of ads you run; they just remember the impression you make.” -Anonymous
Since the first printed advertisement of ‘A Ballad of the Cloathes-Yard in the Strand’ in 1622, the importance of advertising has exponentially increased. This importance is understood by various sectors and adopted through different experiments, creativity, and mediums.
However, the internet has the ability to target the desired niche instead of bombarding it on everyone. That’s why a lot of new Web3 innovations are relying on web ads.
The Crypto Space is no exception to this. As the crypto and Web3 space continuously fills with innovative ideas, to connect these innovations with the best platform, we are introducing the DOT platform in this article.
What is DOT?
Most founders and marketers in Crypto, Web3, and AI struggle to reach quality audiences, generate leads, and drive app installs, wallet connections, deposits, and revenue without breaking the bank. DOT is a crypto ad network designed by and for marketers and founders in Crypto, Web3, and AI.
DOT Ads helps crypto and web3 businesses to grow with a self-serve platform that is more beautiful and functional than Google Ads. Easily access top media sites such as Cryptopolitan, CryptoGlobe, Benzinga, BSC News, ForexLive, and 300+ other sites.
With DOT Ads, you are in control of overreach, budgeting, and spending, whilst gaining insights into the story behind every click with intuitive analytics.
Unique Features
Features you won’t see anywhere else include Cookie Free Contextual Targeting, Cookie Free Retargeting, and Brand Boost Mode – offering the potential to gain 10k+ followers across main social networks in 30 days.
DOT is trusted by hundreds of brands such as Koinly, Trezor, and Stables, and is also rated ‘Excellent’ by TrustPilot.
Crypto Ad Networks – What are they?
Crypto ad networks are designed to boost projects, products, and services with audiences that care about crypto and web3.
These networks offer an efficient way to connect with highly specific audiences.
Whether a brand is rolling out new crypto, unveiling a blockchain project, or promoting crypto-related services, these platforms serve as the perfect setting to engage with a community that’s already deeply immersed in the industry.
One of the coolest things about crypto ad networks is the tailored campaigns to match the interests and behaviors of crypto enthusiasts.
Brands can make the most of advanced targeting options to reach audiences based on their location, interests, and even their involvement in specific crypto sectors like NFTs, decentralized finance (DeFi), and blockchain technology.
DOT for Advertisers
DOT Ads is a self-serve ad platform with an intuitively designed user interface. It is optimized for new leads, app installs, deposits, brand building, and conversions.
Upon logging in, you’re greeted by a clean and navigable layout, with the left sidebar serving as your guide to the platform’s primary features.
The center screen is your window into the heart of your campaign analytics. With transparency at its core, DOT ensures that every detail about your ads is presented clearly.
At a glance, you can track your account balance, total campaigns, clicks, CPC, and other vital metrics. Even pending or paused campaigns are conveniently displayed, offering a comprehensive overview of your advertising endeavors.
Perks of DOT Ads
Here are the perks of DOT Ads.
1. Targeting
The beauty of DOT lies in its advanced targeting options, empowering advertisers to tailor their campaigns with precision. Geo-targeting becomes a strategic decision, allowing you to focus on specific regions or countries according to your campaign objectives.
Once the geo-targeting is in place, the platform provides a spectrum of campaign objectives to choose from. Whether it’s app promotion, sales, website traffic, brand awareness, or social following, DOT ensures your goals align seamlessly with your campaign strategy.
2. Interests
The cherry on top? The selection of interests, which translates to industries. It’s optimized for crypto, NFTs, financial services, casinos, investment products, mining, and more.
While it’s versatile enough for other industries, its network and audience lean towards crypto and web3.
3. Budget
Budgeting is straightforward with DOT’s advanced options. Set your total budget, and define your daily budget for a more granular control.
The CPM bid, determining the cost per 1000 impressions, is a simple yet powerful parameter that allows you to manage costs effectively.
4. Free Benefits
Freebies! Available based on your reward level within the platform.
As you ascend the ranks, you unlock perks that include Free Credit, Free Press Releases, and Articles. DOT Ads goes the extra mile by offering Free Banner Design services, ensuring your visual content is not just impactful but also greatly designed.
5. Tracking
To augment your monitoring capabilities, DOT introduces custom UTMs. These customizable tracking parameters let you dissect the performance of individual campaigns, enabling you to make data-driven decisions and refine your strategies.
What’s more, you can still enjoy the other tools you’d normally use like Google Analytics, AppsFlyer, Adjust, or Giveaway.
7. Support
While some may miss a live chat option, DOT provides support via Telegram and e-mail (hello@dotaudiences.com). Quick responses and helpful assistance ensure a smooth experience!
DOT for Publishers
DOT is your monetization ally if you manage a website with quality traffic.
Fusion is the DOT technology responsible for higher Publisher revenue. DOT Fusion is the optimal mix of direct deals, programmatic demand, and sponsored content, within one neat package!
Thanks to both direct deals and DOT’s class-leading header bidding technology, DOT offers up to 99% fill rates with optimized backfill. Never miss an opportunity to monetize your content.
Keep in mind there are some entry requirements, ensuring quality websites benefit from its platform. (250k monthly page views is a rough guide)
The final acceptance depends on various factors, including the source, regional data, and the overall value of the website. Even if a site falls slightly below the traffic threshold, it might still be accepted if it brings unique value to the network.
Wrapping Up
In conclusion, whether you’re an advertiser aiming for impactful campaigns or a publisher seeking additional monetization avenues, DOT is your go-to solution!
