On Thursday, OpenAI unveiled its latest generative AI creation, a text-to-video model called Sora. Sora can generate video clips up to one minute long based on text prompts from users.
Although not yet available to the public, OpenAI’s announcement sparked excitement and raised some concerns online. Supporters were quick to imagine potential applications, while critics pointed to the risks of misuse.
OpenAI CEO Sam Altman shared some initial video samples from Sora prompts, including a Cooking Video and dogs hosting a podcast. He stated the goal is “training models that help people solve problems requiring real-world interaction.”
However, the company acknowledged that Sora can sometimes struggle with complex physics or spatial relationships, causing illogical or unnatural rendering. As deepfakes become more prevalent, ethical issues around realistic AI-generated videos are heightened, especially regarding misinformation or political manipulation
OpenAI said they are developing tools to detect Sora-generated video and will embed metadata to label AI origins. They are also working with experts to test and address potential harm.
The FTC proposed rules making the AI generation of video showing real people illegal without consent. While technology brings creative potential, ethical precautions around lifelike synthetic media are vital.
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