The fintech company PhonePe Pvt., owned by Walmart Inc., has introduced a mobile application store for users in India, which is the largest download market globally.
The new Indus Appstore will provide AI-driven recommendations to users based on their identity, location, and many more attributes.
PhonePe announced the name of the Android-based shop, Indus Appstore, in a statement on Wednesday. The product is being compared to Google’s Play shop. More than 200,000 mobile games and apps in 12 Indian languages will be available on the shop.
This action is part of PhonePe’s strategy to profit from rising mobile usage in the second-biggest smartphone market globally.
Chief Executive Officer Sameer Nigam told reporters in New Delhi that the group is also attempting to establish collaborations with smartphone manufacturers and anticipates being live on most major phone brands by the end of the year.
According to the announcement, developers can use any third-party payment gateway of their choice and won’t be required to pay an application listing fee until April 2025.
In addition, PhonePe Group operates a payments company that rivals Google’s GPay and Paytm, which is supported by Ant Group.
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