Apple and Google are in discussions to integrate Google’s Gemini artificial intelligence engine inside the iPhone, referenced people familiar with the matter.
According to the source, Apple is looking for a partner to power generative AI features, such as the ability to create photos and write essays in response to basic prompts. Apple is developing these new capabilities for its future iPhone, iOS 18, based on its in-house AI models.
The source claims that Apple is searching for a partner to enable generative AI capabilities, which include the capacity to compose articles and take pictures in response to simple instructions. Based on its own internal AI models, Apple is creating these new features for its upcoming iPhone, iOS 18.
While competitors Microsoft and Google are incorporating generative AI into their products, Apple has been lagging. Generative AI is capable of producing responses to written cues that resemble those of a human.
Tim Cook, the CEO of Apple, stated last month that the business is “significantly” investing in the field and that it will reveal more information about its intentions to employ generative AI later this year.
Through an existing agreement, Google can take the lead as the default search engine for Apple’s Safari web browser.
The United States and its state allies claim that Google illegally suppressed competition by paying billions of dollars to Apple and other corporate partners to guarantee that its search engine would be the default on the majority of phones and online browsers, which has put the arrangement under regulatory review.
In January, Google and Samsung joined again to introduce some generative AI products into the Galaxy S24 smartphone series from the South Korean company.
Also Read: Apple Boosts AI with DarwinAI Acquisition for Generative AI Push
