Coinbase, and Kraken, the top cryptocurrency exchanges in the US, recently unveiled a fresh advertisement centered around the Bitcoin halving.
The new commercial from Coinbase showcased Bitcoin’s value growth since its inception in 2009, illustrating the changing purchasing power of Bitcoin over each four-year cycle through graphical representations of pizza consumption.
The commercial hasn’t stopped raising excitement for the much-awaited Bitcoin Halving event, which is now scheduled to happen in just four days. The digital asset’s current supply will be cut in half as a result of this incident. As a result, the asset’s value will increase, which should have an effect on the market for digital assets as a whole.
The trading platform in the commercial graphically illustrates the biggest distinction between Bitcoin and fiat money. “Over time, your money gets you less; does Bitcoin?” is the opening line. The disparities in the amount of pizza that can be purchased with the asset are then displayed.
Kraken’s commercial explores the essence of money and its value, contrasting traditional paper currency with the unique properties of Bitcoin.
The opening line of the commercial asks how paper money is valued, and the response is “Someone did say so.” Following that, the commercial compares Bitcoin to digital gold, and the latter’s value fluctuates for a variety of reasons.
Kraken emphasizes that its value rises with demand because there is a restricted quantity of 21 million coins and there is no chance of counterfeiting.
Furthermore, because of its divisibility, Bitcoin enables microtransactions, giving consumers financial autonomy independent of centralized authorities. Kraken acknowledges the revolutionary potential of cryptocurrencies by emphasizing its role in enabling Bitcoin purchases.
As more people purchase Bitcoin daily, its scarcity grows, enhancing its value. Additionally, Bitcoin’s divisibility allows it to be split into 100 million smaller units, ensuring flexibility in transactions. For example, if one Bitcoin were valued at $1 million, the smallest unit, a Satoshi, would be equivalent to one penny.
2024 is shaping up as the year of Bitcoin and crypto. In January, the SEC approved the first Spot Bitcoin ETFs in the US, sparking a surge in Bitcoin’s prominence and value. By March, Bitcoin hit an all-time high of over $72,000.
Also Read: Bitcoin Mining CEOs Optimistic Ahead of the Halving
