Addressable, a pioneer in Web3 advertising, has announced a strategic partnership with AppsFlyer, a leader in mobile analytics, to refine marketing strategies for mobile applications. This collaboration aims to address the unique user acquisition challenges within the cryptocurrency market by utilizing on-chain data for precise targeting.
Asaf Nadler, Chief Technology Officer at Addressable, revealed that the platform allows marketers to direct their efforts towards specific groups, such as traders and blockchain game enthusiasts, by analyzing activities like smart contract deployment and NFT collecting.
Addressable’s method mirrors traditional advertising filters, like age or location, to enable more relevant and strategic ad placements.
Integration with AppsFlyer
By incorporating AppsFlyer’s analytics, Addressable can enhance how mobile advertisers engage with potential customers. This integration increases the effectiveness of campaigns and deepens the understanding of how users interact with various crypto applications.
Additionally, the combined strengths of Addressable and AppsFlyer are set to significantly increase the visibility and usage of Web3 mobile applications. With support for multiple Ethereum Virtual Machine (EVM) chains, including BNB and Polygon, Addressable is broadening its reach and utility across the cryptocurrency ecosystem.
AppsFlyer and Addressable clients can now target high-quality Web3 users, maximizing revenue and fostering highly engaged communities within mobile apps. With the growth of mobile crypto applications, their user attribution solution promises greater accuracy and profitability, facilitating the discovery of valuable web3 apps for mobile users.
This innovative approach to digital marketing in Web3 marks an evolution in how companies can connect with a highly targeted audience and optimize their advertising strategies in the digital landscape. The collaboration between Addressable and AppsFlyer promises to bring a new level of precision to Web3 businesses’ marketing efforts.
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