Superlogic, the provider of loyalty systems powered by blockchain and AI, has successfully closed a funding round, securing $7.6 million. Investors, including Amex Ventures, Sangha Capital, and 10SQ Capital, participated in the funding, bringing Superlogic’s total funding to over $15 million. The funding will accelerate the deployment of Superlogic’s innovative Loyalty Inter-operable Protocol, enhancing the redemption of loyalty points across diverse rewards programs.
Superlogic’s enterprise-grade loyalty technology integrates seamlessly with existing CRM and loyalty management systems. The system combines points and badges, using blockchain to tokenize rewards. Brands can personalize rewards, boosting customer engagement and purchases. Partnerships with companies like American Express aim to maximize consumer experience and revenue through innovative technology solutions.
Industry experts praise Superlogic’s technology for improving customer experiences and building brand loyalty. With endorsements from professionals like Margaret Lim of Amex Ventures and Stephen Cooper, former CEO of Warner Music Group, Superlogic solidifies its position as a top player in loyalty solutions.
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