Microsoft announced an important five-year partnership with Coca-Cola. The partnership involves a $1.1 billion agreement. To improve Coca-Cola’s tech, they’ll tap into Microsoft’s cloud computing and AI services.
As part of the deal, Coke will also use Microsoft Azure OpenAI to develop advanced AI, such as chatbots and more.
Coca-Cola aims to improve productivity through the deployment of Microsoft’s Copilot AI assistant in all its operations. The Copilot system can summarize email exchanges and put together business presentations, which can translate to huge productivity improvements at the workplace.
Coca-Cola has moved all of its apps to Microsoft Azure, and the majority of significant independent bottling partners have done the same. Coca-Cola, a leader in the use of AI, has been using generative AI to innovate for almost a year. It has already used Azure OpenAI Service to rethink a variety of industries, including marketing, production, supply chain management, and more.
The business is now investigating how to leverage digital assistants with generative AI capabilities on Azure OpenAI Service to aid staff members in enhancing customer experiences, streamlining processes, encouraging innovation, gaining a competitive edge, increasing productivity, and identifying new business prospects.
The deal also includes broadening Coca-Cola’s use of Microsoft standard software products, including Dynamics 365. Dynamics 365 is a suite of enterprise applications intended to help run big business functions, pitting Microsoft against Salesforce.
This strategic agreement highlights the increasing role of AI and cloud technologies in business today and showcases Microsoft’s expertise in delivering complete enterprise solutions. That meets the evolving needs of major global corporations.
Also Read: Microsoft’s AI Copilot Is the Beginning of Coding Industry Automation
