Tech giant Apple Inc. is all set to introduce Advanced Artificial Intelligence (AI) features on their devices by leveraging its in-house servers and custom processors, including the high-end M2 Ultra and recently unveiled M4.
These servers, equipped with Mac-like chips, will handle complex AI tasks like image generation and news summarization. The new feature will enhance user experience with active AI functionalities.
According to a report by Bloomberg, Apple will unveil its AI strategy at the upcoming Worldwide Developers Conference (WWDC) and talks with industry players like Google and OpenAI are also on the cards for potential partnerships to facilitate generative AI services.
Apple’s strategy of controlling hardware and software includes efficient handling of AI functions, balancing tasks between devices and servers for optimal performance and user privacy.
Apple’s ACDC (Apple Chips in Data Centers) project, in collaboration with TSMC, underscores its commitment to user privacy. The use of Secure Enclave technology ensures data safety during processing.
Investor optimism over Apple’s AI advancements drove a modest 5.04% increase in Apple’s shares, with AAPL rising to $193.88, aligning the company with tech giants investing in proprietary server processors, signaling a shift from traditional components.
Apple’s strategic move to leverage in-house servers and custom processors for advanced AI features signifies a strong commitment to enhancing user experiences while maintaining control over hardware and software ecosystems.
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