U.S. Federal Communications Commission (FCC) Chair Jessica Rosenworcel introduced a proposal on content generated by artificial intelligence (AI) on Wednesday. This disclosure requires revealing AI-generated content in political ads on TV and radio to increase transparency and prevent AI from misleading voters as the November elections near.
The proposed rule, shared with Rosenworcel’s colleagues for a vote, would not ban AI content but would require clear on-air and written disclosures. It applies to ads concerning candidates and issues, covering cable operators and satellite TV and radio providers. However, the FCC’s authority does not extend to internet or social media ads or streaming services.
Rosenworcel emphasized the importance of informing consumers about the use of AI in political ads, highlighting the potential risks of “deep fakes” media that inaccurately portray people or events. In response to these concerns, advocacy groups like Public Knowledge have urged Congress to regulate AI in political advertising more broadly.
“As artificial intelligence tools become more accessible, the commission wants to make sure consumers are fully informed when the technology is used,” Rosenworcel said. The proposal “makes clear consumers have a right to know when AI tools are being used in the political ads they see.”
Amidst these regulatory discussions, the FCC has previously addressed misleading AI use in political robocalls, declaring AI-generated voice calls illegal. Requiring disclosure of AI will protect vital public interests and prevent deceptive political advertising.
This decision aids state attorneys general in combating these deceptive tactics. Moreover, U.S. lawmakers are considering legislation to enforce AI disclaimers in political advertising, reflecting a growing legislative focus on AI’s role in elections.
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