A leading provider of global hybrid cloud and AI, IBM and The All England Lawn Tennis Club have unveiled a new feature, ‘Catch Me Up,’ enhancing the Wimbledon digital experience with AI technology.
This feature, integrated into wimbledon.com and the Wimbledon 2024 App, offers personalized pre- and post-match player cards, AI-generated player stories, and analysis.
Leveraging IBM’s AI and data platform, watsonx, ‘Catch Me Up’ provides real-time updates, match analysis, and daily summaries tailored to user preferences, aiming to scale content delivery to global tennis fans, including wheelchair events, through IBM Slamtracker.
The recent IBM and Morning Consult survey reveals a positive reception to AI in sports, with 55% of tennis fans expecting a favorable impact, highlighting the demand for real-time updates, personalized content, and unique insights aligning with fan preferences, especially for summarization and personalization of sports content.
Chris Clements from the All England Club emphasizes commitment to delivering top-tier Wimbledon experiences, praising generative AI for scalable and personalized content delivery, while Jonathan Adashek of IBM echoes this sentiment, highlighting generative AI’s potential in creating compelling storytelling and improving fan experiences.
Jonathan Adashek, said, ‘’The new Catch Me Up feature is an exciting example of how we can use the power of generative AI to deliver compelling, insight-driven storytelling at scale.”
The survey also reveals that technology is seen as beneficial across various aspects of tennis, including fan engagement, training advancements, game strategy, coaching, and talent identification. Multi-device usage while watching sports is common, with fans leveraging multiple devices for information, simultaneous match viewing, and fan interaction.
IBM and Wimbledon’s collaboration showcases the growing impact of AI in sports, catering to fan preferences for personalized, insightful, and engaging content delivery during major events like The Championships at Wimbledon.
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